3D Artists from Los Angeles, California, the US, and UK

3D Artists

6 Differences Between a Regular Architect and a 3D Artist

Do the terms “architect” and “3D artist” mean the same to you? If so, check out this post and learn what the differences between these two are.

Architects have been around for a long time, but the position of 3D artist has only recently emerged as a job description. Even though this is the case, a lot of people can’t tell the difference between the two and have no clear understanding of what they do.

If you want to pursue a career in one of these two fields, you should understand what they are about. Most importantly, you should know the differences between them to help you see which position you like more and make the right career decision.

People are often mixing up the responsibilities of architects and 3D artists. Even though they are similar roles that have to do with construction, they are very different. Here are some of the most significant differences between architects and 3D artists.

1. 3D artists do a lot more multitasking

All 3D artists are positioned at an intersection where various creative work powered by technical knowledge and an artistic approach is required. This means that 3D artists need to have a wide range of skills. Simply put, there isn’t a single successful 3D artist that does only one thing.

On the other hand, there are a lot of architects who work only in the area they specialized in. A lot of 3D artists have experience working in painting, photography, illu... ... Continue reading

3D Rendering


The State of 3D Rendering and Virtualization Software 2018-2023

The currently available technology and 3D rendering and virtualization software have already facilitated and improved all the processes of 3D visualization, but there is no 3D art enthusiast who wouldn't like to know how this industry will develop in the near future. If you're one of them, join us to see in what direction this industry will grow.

Previous development of rendering and virtualization software has convinced us that an immense growth of this industry has yet to come.

Each year brought lots of advantages and benefits, especially useful in architectural visualization, 3D animation, visual effects industry, and movie industry. The latest equipment and tools, as well as programs and apps, made us believe that future solutions will be much more useful.

VR and AR technology, the possibility of hyper-realistic rendering and animation, facilitated processes of 3D modeling and rendering, and the wide spectrum of affordable software are only some of the things we couldn't expect a few years ago.

The fastest growing industry continues to surprise 3D art enthusiasts, so we can freely say that big changes and improvements are right around the corner.

There’s lots of speculation, but we decided to peek into the future. However, the users of 3D rendering and visualization software are expecting only solutions that will facilitate all tasks and processes of 3D modeling and rendering even more.

To find out ... ... Continue reading

Architectural Rendering

7 Top-Notch Architectural Rendering Plug-ins

Choosing a rendering software can be difficult because of so many available options. Here are the top 7 most popular solutions and reasons why so many people use them.

The art of visualization and rendering have gone far in the past ten years or so. With new technologies and software solutions, the digitalization of architectural workflows has peaked. Today nobody does these things manually anymore, but on a computer.

This doesn’t mean that architectural visualization has become easy, as it requires a lot of knowledge to use a certain software solution and have all the tricks up your sleeve. However, the rendering software that people use today is much more powerful than earlier iterations.

Today, there are so many options available that they’ve been categorized by the industries they are used in. We are going to talk about the seven most popular architecture rendering software tools for this year.

1. V-Ray

There is no real information on which software is the most widely used, but when it comes to V-Ray, it’s definitively near the top. When you walk into a designer’s or architect’s office, there is about a 50% chance that they are using V-Ray. It comes with a fantastic library of materials and textures and gives astonishing realism to renders.

This is software is designed to help users recreate reality starting from shadows, lights, and colors. V-Ray is a serious tool that has a lot of different options and offers a ... ... Continue reading

3D Visualization

6 Ways an Architectural Firm Can Use 3D Visualizations for Marketing Purposes

In the modern world of architecture, it's nearly impossible to generate buy-ins from the prospects and clients without visualization. Architects need visual means to communicate details regarding design plans with their clients. These visual means are the best depiction of the unbuilt project.

Nowadays, modern architects use visualization, rendering, and virtual reality to communicate design plans with their potential clients and prospects. Offering visualization is the best way to generate buy-ins. With the visualization industry being so highly competitive and overcrowded, virtual reality, rendering, and visualization are something of a near commodity.

Renderings and visuals are supposed to engage and excite the clients and architects are expected to produce outstanding imagery in a timely manner and at the most affordable prices. Now, creating visuals that easily beat competitors isn't as easy as it sounds. This is where we encounter a dilemma.

The architectural design can be the best of the best but without a proper effort to sell it, no client will buy it. With all that in mind, it's important to deliver visualizations that actually sell.

Of course, to be able to sell your visualization, it has to be impactful and stunning in order to lead to fewer revisions and clearer communication. Make the process of your architectural visualization smoother with heightened quality.

Understand the Goal Clear... ... Continue reading


Architectural-Vizualization

Architectural Visualization: 10 Dos and Don'ts to Help You Manage Your Project With Ease

Are you struggling with your architectural visualization projects? Here are 10 Dos and Don’ts that will help you improve your workflow drastically and help you do a better job.

The roots to architectural visualization can be traced back to the prehistoric period when humans built their first homes out of wood, grass, and leaves. Even though many things have changed when it comes to how we build things, the principle of representing the design of a certain structure remains fundamentally the same.

In the prehistoric period, people used to draw the designs in the sand and dirt and now we do this on computers. Even though the technology has drastically improved along with the skills and methods, the basic principle is the same – we present and visualize what a certain project will look like before starting the construction process.

However, technology hasn’t necessarily made things any easier, as better options demand a higher quality of work. Today it’s no longer enough just to represent a certain design, but you need to make the visualization immersive and realistic with many details.

Today we are going to talk about some do’s and don’ts of architectural visualization that will help you finish up projects with better results.

Things You Should Do:

1. Stick to the goal of the project

A lot of designers forget what the basic goal of every architectural... ... Continue reading