Architect and 3D Artist Marcello Ziliani Uses 3D Printing for Interior Design
3D printing technology has become widely used across a versatile range of applications in numerous different industries. When it comes to interior design, the Italian Marcello Ziliani shows how he uses this amazing technology to create stylish home furnishing products.
3D printing technology is gaining in popularity with each passing day. It's now officially used for versatile applications in numerous industries as it has so much potential. According to the Italian architect Marcello Ziliani, 3D printing technology is one of the best solutions for interior and product design.
He uses this technology to create stunning products in the domain of home furnishing, and his interior design solutions are out of this world. The finest example of his work is a series of lamps from 2017. To create these stylish prototypes, Ziliani used one of the very first 3D printers, which allowed him to directly, quickly, and effectively test the quality of his products.
The biggest reason for his use of 3D printing technology is the freedom it provides when it comes to design. With a bit of imagination and creativity, any artist can create truly stunning, but more importantly, innovative products.
3D printing technology makes way for innovation
Using 3D printing technology for interior design makes way for great innovations in the approach to interior design. First of all, it allows you to build fully functio... ... Continue reading
Side by Side Comparison of Still 3D Renders and Animation
3D renders and animation can both be used for architectural visualization but they aren’t the same. In this post, we are going to explore their uses, differences, similarities, and how to recognize which one to use and when.
For many people, 3D renders and 3D animations are the same things and they make no distinction between them. They are similar and can be used for similar purposes, but this doesn’t mean that they are the same. Even though 3D animation is used less in architecture than 3D renders and walkthroughs, it can have its uses in architecture as well.
No matter if you want to develop a project or you plan on working as an architectural designer to deliver these visual elements to clients, you need to understand the difference between the two and how they can be used correctly.
Neither is universally better than the other
The first big mistake a lot of people make when comparing 3D renders and 3D animations is that they try to figure out which one is better. They start taking sides like in a football match. This comparison we are doing today is not for the purpose of figuring out which of these two is better, as they both have certain uses.
At the same time, 3D visualizations are also done in various industries which have different needs and might need different approaches to come up with the best product. This is why it is essential to understand both of these terms completely, their differences, and unique ... ... Continue reading
7 Top-Notch Architectural Rendering Plug-ins
Choosing a rendering software can be difficult because of so many available options. Here are the top 7 most popular solutions and reasons why so many people use them.
The art of visualization and rendering have gone far in the past ten years or so. With new technologies and software solutions, the digitalization of architectural workflows has peaked. Today nobody does these things manually anymore, but on a computer.
This doesn’t mean that architectural visualization has become easy, as it requires a lot of knowledge to use a certain software solution and have all the tricks up your sleeve. However, the rendering software that people use today is much more powerful than earlier iterations.
Today, there are so many options available that they’ve been categorized by the industries they are used in. We are going to talk about the seven most popular architecture rendering software tools for this year.
There is no real information on which software is the most widely used, but when it comes to V-Ray, it’s definitively near the top. When you walk into a designer’s or architect’s office, there is about a 50% chance that they are using V-Ray. It comes with a fantastic library of materials and textures and gives astonishing realism to renders.
This is software is designed to help users recreate reality starting from shadows, lights, and colors. V-Ray is a serious tool that has a lot of different options and offers a ... ... Continue reading
6 Ways an Architectural Firm Can Use 3D Visualizations for Marketing Purposes
In the modern world of architecture, it's nearly impossible to generate buy-ins from the prospects and clients without visualization. Architects need visual means to communicate details regarding design plans with their clients. These visual means are the best depiction of the unbuilt project.
Nowadays, modern architects use visualization, rendering, and virtual reality to communicate design plans with their potential clients and prospects. Offering visualization is the best way to generate buy-ins. With the visualization industry being so highly competitive and overcrowded, virtual reality, rendering, and visualization are something of a near commodity.
Renderings and visuals are supposed to engage and excite the clients and architects are expected to produce outstanding imagery in a timely manner and at the most affordable prices. Now, creating visuals that easily beat competitors isn't as easy as it sounds. This is where we encounter a dilemma.
The architectural design can be the best of the best but without a proper effort to sell it, no client will buy it. With all that in mind, it's important to deliver visualizations that actually sell.
Of course, to be able to sell your visualization, it has to be impactful and stunning in order to lead to fewer revisions and clearer communication. Make the process of your architectural visualization smoother with heightened quality.
Understand the Goal Clear... ... Continue reading
7 Ways Architectural Visualization Can Help You Market Your Architectural Firm
Most architectural firms struggle to bring in new clients. They need to be strategic and smart to bring in new work and use their available resources to market their business. There are ways to make architectural visualization work to your advantage and here’s how.
Architectural startups and small businesses represent an overwhelming majority of architecture firms in the industry and, in such a crowded business landscape, it has become extremely hard to stand out from the crowd and lure in new clients and projects. On the other hand, being a startup or a small architectural firm means that you cannot afford to spend your entire budget solely on marketing.
Marketing your firm suddenly poses a serious challenge that requires you to think strategically and find all the possible ways to make things work to your advantage.
Fortunately, we live in an image-driven world and today's architecture is all about visualization. With the full expansion of social media and other similar platforms, you can use architectural visualization to market your firm on a budget.
Well, when it comes to architecture marketing, social media can help. There are so many internet users using this media and, with a proper marketing strategy, you can easily take advantage of all those potential clients.
For example, you can use Facebook to start a group where users will get the opportunity to find out everything they n... ... Continue reading